URMILA MATONDKAR and AJAY DEVGAN in film Bhoot

INDIA – A look at the business potential of horror in Bollywood on Halloween

October 31, 2015
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by ANIRBAN DAS, Mid-Day

For most of us, Bollywood is all about mushy, fairytale romances ending on a happily ever after note. In recent times, however, the industry has been experimenting with a variety of genres, especially horror, which had long been treated with disdain. While an increasing number of filmmakers seem to be realisising the potential of a haunting, the market for scary movies largely remains untapped. On the occasion of Halloween, we track the scope of the spooky genre in India.

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