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INDIA: Will urban India choose Netflix over English film and entertainment TV channels?

January 23, 2016
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by SHELLY WALIA, Quartz

It’s now been a fortnight since Netflix’s arrival in India, and the subscription-based service is already drawing eyeballs. It recorded average daily visits of 209,000 on desktops between Jan. 06 and Jan. 19, according to SimilarWeb, a market intelligence company tracking online traffic. It also recorded an average of 1.7 million daily page views in the same period.

The launch—announced on Jan. 06, alongside 129 other countries—makes India the largest country in terms of population where Netflix now has a presence. And India has the potential to become one of its biggest markets.

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